Serving the Public Relations industry
Broadcast public relations is a specialist skill requiring knowledge of news video production and placement. So it makes sense to outsource to the experts.
This is where Airtime comes in – working with PR professionals to ensure that the broadcast element of a campaign is as successful as all the other parts.
And the key to this is a well shot video news release, supplied alongside with PR material and designed to maximize usage on TV.
We will input on ideas, arrange filming, conduct interviews if necessary, shoot an event – and, most importantly, distribute news releases in video form to TV stations and other outlets.
We are experts at producing video news releases that the broadcasters actually want – and then delivering them effectively to their intake systems. Often getting material on air within the hour.