Qatar Airways lounge: Video news release
Airtime worked closely with the Qatar Airways PR team and agency to promote the opening of the airline’s ground-breaking new lounge at Heathrow. Pre-event shooting and coverage on the day meant that Airtime was able to distribute a video news release within a few hours and syndicate it internationally and within the UK. Linking it to current news developments, the footage was used on the Sky News business section and by a number of travel-related web sites. The footage was then re-edited into a package for Youtube, achieving over 10,000 hits in three weeks. It was also made available for the airline’s internal use, including a presentation at a major trade fair.
Tate Gallery: Training video
World renowned gallery, The Tate, commissioned Airtime to produce a complex training video for their specialist works of art courier service. Shooting at various locations including the Tate’s London depot, a Heathrow warehouse and even along the M4, the 20-minute HD video was produced ahead of schedule and within budget. The client was offered low resolution updates online throughout the production process with final output on DVD.
British Airways – B-roll maintenance
Airtime has shot, maintained and distributed b-roll for British Airways, one of the world’s highest-profile aviation companies. Originally on broadcast tape, the footage was subsequently available as an online download through Airtime’s purpose-built download site. Potential users have to register before they are allowed access to the dozen or so clips which form the basis of the collection. All UK TV stations and many non-UK producers have used the material and, in an era of tight budgets, it’s accessed increasingly for segments in programmes as diverse as ‘Surprise, Surprise’ and ‘Catchphrase’.
Heathrow – Volunteers inspirational video
Airtime was commissioned to produce a 7-minute long video to inspire the team of volunteers recruited at Heathrow in advance of the London 2012 Games. Shooting took place at the airport, the Brunel University training area and Dorney Lake with contributions from former Olympians. The video, dominated by fast, multi-layered editing, uplifting music and extensive archive was shown throughout the recruitment programme.